Time: Mccain clear winner

McCain

Substance:

Avoided the policy weeds, as usual, but sounded more engaged on his economic program, presenting a clear, thematic argument. He was also good on climate change, trade, taxes, and spending. It was an impressive performance from a politician who is generally more comfortable offering broad statements and displaying his compelling personality, than focusing on detail and nitty-gritty.

Grade: A-

Style

For forty minutes, he was cogent, friendly, and yet sharp when he needed to be. Well aware of the stakes and his underdog circumstance, he worked hard to hit all his marks. Showed genuine empathy about the ramifications of the battered economy, small business struggles, and even childhood obesity. But he lost points during the second half of the session by falling back on the awkward, cranky tics that have marred his earlier performances.

Grade: B+

Offense:

Hit Obama again and again, almost always with authority and command rather than desperation. Repeatedly steered the evening's discussion to a plumber named Joe who talked about taxes with Obama during a recent campaign event—and scored points. He deftly used opposition research on Obama's record, and did so far more effectively than in the first two debates. Skillfully attacked his opponent for not keeping his word on campaign financing and for refusing to hold joint town meetings. At times, though, he became too agitated and lost focus, particularly when he raised the Ayers matter—still a negative bridge too far for many.

Grade: A-

Defense:

Dramatically proclaimed "I am not President Bush" with toughness and clarity, in one of the few true "moments" in any of the debates—the tangible ripple of reaction from the (albeit silent) crowd signaled that the video clip will be replayed many times.

Grade: A-

During the first half of the debate, the Republican nominee showed off the best of himself—dedicated, sincere, patriotic, cheery, earnest, commanding—all without seeming old or anxious. He even scored some points in the "change" category, against the candidate who has owned the theme. He was also clear, upbeat, and totally on message. To his detriment, however, he became more aggressive and distracted during the second half, and perhaps lost a chance for the truly dramatic event he needs to change the game. Still, if a silent majority of persuadable voters watched the debate, they saw why McCain's advisers have faith in him and still believe he can win this race.