McCAIN CAMPAIGN MEMO: READING THE EXIT POLLS

As we have seen in previous election cycles, the exit poll results do leak early and that ends up influencing the coverage of the race before even the first state polls close at 6:00 PM Eastern.

However, we want to remind the campaign that the media’s own post-election study of the exit polls in 2004 showed that the exit polls overstate the Democratic candidate’s support. Therefore, we would discourage a rush to judgment based on the exit polls and wait until there has been a representative sampling of actual tabulated results from a variety of counties and precincts in a state....
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